Increasing the conversion rates in your marketing funnel(s) is one of the most essential things you can do as a marketer. Think about it: If you leave your pivotal pages un-optimized, you’re basically throwing away a lot of the traffic you get to those pages.
On a squeeze page, you can expect to get 50% to 80% conversions (depending on traffic source) and on sales-pages, you can generally expect 1% to around 10% (depending strongly on how warmed-up the traffic is).
There are, of course, hundreds of factors that contribute to how well a page converts. Among the most important are all factors that make up the “first impression” you visitors get.
There’s a simple way to test this: Do a “blink-test”. Load your page and look at it for only a second or two, then close the window again. What elements caught your eye in this brief time? Did these elements convey a good first impression and was it clear what the page in question was about? If the answer is “no”, then you’ve got some work to do.
To streamline your page-optimization process and take the guess-work out of it, it’s recommended you use a split-testing script as well as high-quality sales page- or squeeze page templates. Set up a series of split tests with slightly different headlines, images etc. And let the script figure out what works best.
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